Staffordshire is rallying behind England as the Three Lions begin their 2026 World Cup campaign. The tournament takes place across Canada, the USA and Mexico, featuring 48 competing nations. England's opening match is scheduled for Wednesday 17 June against Croatia, and local residents are being encouraged to show their support by wearing football shirts, scarves and flags.
The World Cup is expected to deliver a significant boost to Stafford's hospitality sector. Local pubs, bars and restaurants are preparing for an influx of fans eager to watch matches. Martin Murray, Leader at Staffordshire County Council, highlighted the tournament's importance, stating it gives "a much needed boost to our struggling hospitality and the Nighttime Economy sector" and provides "a real opportunity for people of all ages to come together and cheer on their teams."
St George's Park in Burton is playing a central role in England's World Cup preparations. The National Football Centre, built in 2012, hosts the squad's early tournament training and tactical sessions. The state-of-the-art facility includes 14 outdoor pitches plus elite performance and recovery facilities, making it a crucial base for Three Lions preparations.
Murray emphasised the broader impact on Staffordshire, saying the World Cup will "help inspire the next generation of footballers" while supporting local businesses. Residents across Stafford and the wider county are being urged to get behind England as the tournament unfolds, creating an exciting focal point for communities to gather and celebrate together.